More signal.
Less noise.
I’m Jeremy Scott Foster, a fractional CMO in Los Angeles. I built, scaled and exited a 250,000-reader media brand. Now I’m the senior marketing lead for local businesses and DTC brands doing $2–5M, and I measure my work in revenue.
250K
Monthly readers built at TravelFreak
7-Fig
Lifetime revenue, then exited
+167%
Intro-offer revenue, Barre & Soul
−44%
Cost per click on 37% less spend
Your marketing is loud. Is it working?
At $2–5M you’ve outgrown doing it yourself, but a full-time CMO costs $250K+ and an agency sends a junior account manager and a monthly PDF. So the ads run, the posts go out, the reports come in, and nobody can tell you which of it made money.
That’s the noise. My job is to find the signal: the offers, channels and campaigns that move revenue, and put the budget behind them.
What I do.
One senior operator across strategy and execution. I set the plan, run the channels, and report in revenue.
Fractional CMO
Offer strategy
SEO and local
Google Business Profile
Paid media
GA4 and GTM
Email and SMS
Landing pages
01
Fractional CMO
I join your leadership team for a set number of hours a week. I own the marketing plan, the budget, the vendors and the number, so you get one person accountable for growth.
02
Offer strategy
Most growth problems are offer problems. I design intro offers, pricing and landing pages that turn first-time visitors into customers.
03
SEO and local
Technical SEO, content, schema, Google Business Profile and maps visibility, built to compound. For multi-location businesses, every location gets found.
04
Paid media
Google Ads and paid social run for return, not reach. Every campaign is tied to purchases, and budget moves to what works.
05
Measurement
GA4, Google Tag Manager and conversion tracking set up properly, so you can finally see which marketing makes money.
06
Email and SMS
Lifecycle campaigns that turn first purchases into repeat customers and members.
Who it’s for.
A good fit
Local and multi-location businesses doing $2–5M: studios, clinics, restaurants and service businesses
DTC brands doing $2–5M that have outgrown founder-led marketing
Founders who want one senior person accountable, not an agency team
Not a fit
Businesses looking for a social media manager or one-off campaigns
Teams that want reports without changes
The 90-day sprint.
Every engagement starts with a 90-day commitment and runs on a monthly retainer. Ninety days is long enough to fix the foundation, prove the plan and scale what works.
Diagnose
Days 1–30. Audit tracking, offers, channels and spend, and fix what’s broken in measurement first.
Rebuild
Days 31–60. Sharpen the offer, rebuild campaigns and search foundations, and launch lifecycle.
Scale
Days 61–90. Put budget behind what’s working and cut what isn’t. Every move gets reported in revenue.
The work.
Real numbers from real businesses. Every engagement is measured in revenue, not impressions.
+167%
Monthly intro-offer revenue, $5.2K → $13.8K
Local · Multi-location fitness
Barre & Soul
A barre, yoga and Pilates brand with four studios across New England and a virtual studio. I came in as fractional CMO to turn a busy marketing calendar into a measurable growth engine.
Read the case study →
250K
Monthly readers, built without outside funding
Media and e-commerce · Founder
TravelFreak
I started TravelFreak in 2011 as a personal travel blog in Los Angeles and built it into a content and e-commerce business with 250,000 monthly readers. In 2025 it was acquired by Freak Media Group.
Read the case study →
Find the signal.
Three ways in.
Monthly retainers, starting with a 90-day sprint. No setup fees, and month to month after the first 90 days.
Tier 01 · Signal
$7.5K
/mo
Strategy, measurement and one core channel. For brands that need a senior operator steering the work.
Fractional CMO leadership
GA4 and GTM tracking
One channel run end to end
Monthly revenue review
Book a call →
Tier 02 · Amplify · Most chosen
$10K
/mo
The full growth engine across paid, search and local, with a weekly operating rhythm.
Everything in Signal
Paid media and SEO/local
Offer and landing-page strategy
Weekly check-ins
Book a call →
Tier 03 · Broadcast
$15K
/mo
Every channel, lifecycle included, plus board-level reporting for founders who are scaling hard.
Everything in Amplify
Email and SMS lifecycle
Multi-location or multi-SKU
Board-ready reporting
Book a call →
Questions.
Why 90 days?
The first month is diagnosis and fixing measurement. Real results need two more months to show up in revenue. After 90 days we go month to month.
Do you replace my team or agency?
Not necessarily. I lead the strategy and the work. Sometimes that means running channels myself, sometimes directing the people and vendors you already have.
Is ad spend included?
No. Ad spend is paid directly to the platforms and isn’t part of the retainer.
What do I need to start?
Access to your ad accounts, analytics and website, and 30 minutes a week of your time.
Who will I work with?
Me. No hand-offs to junior staff.
I’ve been in your seat.
I started TravelFreak in 2011 as a personal blog. Fourteen years later it had 250,000 monthly readers and seven figures in lifetime revenue, and in 2025 I sold it.
I was the founder, so I lived every part of it: the SEO, the paid, the partnerships, the payroll. I learned marketing the expensive way, with my own money, and I learned to care about one number: what it made.
That’s how I run your marketing. I don’t hand you a deck and a junior account manager. I set the plan, I do the work, and I own the number.
How I work.
01
Revenue is the scoreboard
If it doesn’t show up in purchases, it doesn’t count.
02
Measure first
Most marketing problems are tracking problems in disguise.
03
Fewer, better bets
Budget goes to what’s working. Everything else gets cut.
04
No hand-offs
You work with me, start to finish.
Start here.
Tell me about your business. I read every inquiry myself and reply within two business days. If it looks like a fit, I’ll send you a link to book a 30-minute call.
01
You fill this out
About five minutes. Be specific, it helps.
02
I review it
I reply within two business days, either way.
03
We talk
If it’s a fit, you’ll get a link to book a 30-minute call.
Engagements start at $7.5K a month with a 90-day commitment. I work with local businesses and DTC brands doing $2–5M in revenue.